akriti

THE BRAND

PARINAAMA works with small producer groups of different traditional livelihoods, based in villages and small towns in remote regions. A producer group consists of artisans or weavers, as well as those involved in the management of the group. The group facilitates the market linkages, production processes, sourcing raw materials and allocating patterns/designs to the different artisans who work out of their homes.

Our brand has established a diversified portfolio of livelihoods, with a range of traditional skills. We promote entrepreneurship at the base of the pyramid, training rural women in manufacturing and sale of products. We also promote artisans as entrepreneurs and introducing entrepreneur development programs so that they are able to meet the needs and demands of the market.

PARINAAMA also trains and liaises with small producer groups of different traditional livelihoods, based in villages and small towns in remote regions. The group facilitates the market linkages, production processes, sourcing raw materials and allocating patterns/designs to the different artisans who work out of their homes.

Our products include:

  • Akriti — Garments
  • Sukriti — Soaps
  • Kriti — Sanitary Napkins
  • Prakriti — Mushrooms
  • Sanskriti — Mithila Arts

"The spinning wheel represents to me the hope of the masses. The masses lost their freedom, such as it was, with the loss of the Charkha. The Charkha supplemented the agriculture of the villagers and gave it dignity. It was the friend and the solace of the widow. It kept the villagers from idleness. For the Charkha included all the anterior and posterior industries- ginning, carding, warping, sizing, dyeing and weaving. These in their turn kept the village carpenter and the blacksmith busy. The Charkha enabled the seven hundred thousand villages to become self contained. With the exit of Charkha went the other village industries, such as the oil press. Nothing took the place of these industries. Therefore the villagers were drained of their varied occupations and their creative talent and what little wealth these bought them.

India is herself an exploited country. Hence, if the villagers are to come into their own, the most natural thing that suggests itself is the revival of the Charkha and all it means."

(Harijan,13-4-1940) Mahatma Gandhi

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